How to Write High-Quality eCommerce Meta Descriptions Faster (Using AI)

Writing eCommerce meta descriptions can feel like a chore you’d rather skip 🧹

You know it’s crucial, but let’s be real, it’s not the most exciting part of your day. 

And if you’re among those who find it tough to write meta descriptions for your products, trust me, you’re not alone.

Listen, I feel your pain. With every new product, there’s a new meta description to write.

And if you’re writing content for 100’s or even 1,000’s of products, then eCommerce meta descriptions can quickly become overwhelming.

But here’s the good news: this is where AI can help.

In this guide, I’m going to explain just how important strong eCommerce meta descriptions are. I’ll also show you how AI can help you fine-tune existing ones and even generate fresh, click-worthy meta descriptions, even if you have hundreds to thousands of products.

Ready to learn how to write high-quality meta descriptions faster? 

Onward and upward!

Quick Note: If you’re tired of writing your meta descriptions from scratch then this is where Describely.ai can help. Grab a free trial to write better meta descriptions, faster.

Prefer video? Check out how Jess uses Describely to generate meta descriptions. 

What are the qualities of great eCommerce meta descriptions?

Crafting an effective meta description mirrors the principles behind writing compelling ad copy.

For example, imagine that I’m searching for an outdoor heater for my patio, I might type “outdoor patio heater” into Google. I’m likely to click on one of the first results, so a well-crafted meta description that closely matches my search is crucial.

Lowe’s seems to understand this well, providing an example of effective eCommerce meta descriptions for a search that includes the keyword, “gas patio heater”, the offer (free shipping), and even an image of the product.

Expanding beyond the Lowe’s example, let’s explore the essential characteristics of effective eCommerce meta descriptions.

1. Incorporate well-researched and specific keywords

Here’s a pro tip for you: If you’re using Describely.ai to generate product descriptions, it will automatically identify potential keywords for you.

When you’re trying to add the best keywords  for meta descriptions in eCommerce, it’s all about choosing them wisely.

Think of it this way: search engines use these meta descriptions as a quick scan to understand what your page is about. So, if you include keywords that are spot-on for your products, you’re guiding your page to pop up in searches where your potential customers are.

For example, notice how this Meta Description from SportsDirect includes the keyword “tennis rackets” in the meta description. 

Here’s a pro tip for you: If you’re using Describely.ai to generate product descriptions, you’ll it will automatically identify potential keywords for you.

But remember, it’s like seasoning a dish – too much can ruin it. Overstuffing keywords can make your descriptions look spammy and could even hurt where you stand in search results. Keep it tasteful and relevant.

2. Fine-tune each product description to match its specific page; avoid one-size-fits-all content

Now let’s discuss why it’s super important to have the best eCommerce meta descriptions for your site.

Think of it this way: A meta description is like a mini-advertisement for that specific page. You want to give your potential customers a clear idea of what they’ll find there. So, if it’s a product page, don’t just say, ‘Here’s a great product’; tell them what makes it great. Is it an innovative design? The unbeatable price? That’s what you need to highlight.

Now, here’s a tip: Make each description a little showcase of the unique selling points or the key features of that product or page. This makes each description stand out and helps in attracting the right audience.

Let’s take a look at an example from Wayfair. Depending on your search, Wayfair.com will likely be at the top of your results with some of the best eCommerce meta descriptions for home goods. 

Let’s say that you Google, “leather recliners with cup holders.”

Notice how Wayfair’s meta description makes it really clear that the page behind the meta description is for a leather recliner with a cup holder. Wayfair even includes some standout features like “breathable leather” and “Manual reclining loveseat.”

But here’s something to avoid – don’t fall into the trap of using the same meta description for multiple pages. It’s like using the same tagline for different products. Not only does it confuse your visitors, but it also doesn’t do justice to the uniqueness of each product. Keep it specific and keep it fresh!

3. Encourage clicks by demonstrating value and resonating with the buyer’s emotions

Emotional appeal is extremely powerful in your eCommerce store’s meta descriptions.

When a user feels a connection with what they’re reading, they’re way more likely to take the next step and click. It’s all about striking the right chord with them. Think of it like telling a story that they see themselves in.

So, here’s a tip: Get to know your target audience. What do they want? What problems are they trying to solve? 

Once you have that figured out, tailor your descriptions to speak directly to those needs and desires. It’s like having a conversation where you’re saying, “Hey, I get what you’re going through, and here’s how I can help.”

For example, if I’m looking for a new mattress, I may simply look up “mattress.” 

A good meta description can highlight my pain points without requiring much information. Dormeo does a good job by showcasing its inclusive mattress collection, suggesting that I will likely find something suitable, regardless of my budget. This addresses the common pain point of price. 

Additionally, Dreams opts for the safe bet that I am seeking a better night’s sleep, highlighting their range of sizes and styles.

We just discussed some of the top qualities of great eCommerce meta descriptions. But here’s the thing… 

Creating just one great meta description is hard enough on its own. Doing this across hundreds of thousands of products. Even harder… that’s where AI can help

How does AI make generating eCommerce meta descriptions easier? 

Let’s take a look at an example of how you can use AI to breeze through the tedious task of generating meta descriptions. For this example, I’ll be using Describely.ai to help. You can sign up for a free trial to walk along with me. 

Dive into the SEO toolkit

As I mentioned, meta titles are integral for a strong SEO ranking. That’s why you’ll have to navigate to Describely’s SEO Tools. 

Start by accessing the ‘SEO Tools’ tab. Under this, you’ll find the ‘Meta Tags’ section. Dive in by clicking ‘Edit’. 

Distinguishing your product title from your meta title

Adjust the Meta Title (if needed): By default, your meta title is the same as your product title. But you have the flexibility to change it if you feel the need.

In my case, I wanted to maintain that my heels are sophisticated, made of premium materials, and extremely comfortable. The current meta description is a bit long for my taste, I want to generate something that encompasses all that information but in fewer words. 

Let AI Work Its Magic: Click on ‘Generate Description’. Sit back for a moment and let Describely.ai craft a compelling meta description for you.

Review and Save: Once the AI has created the meta description, make sure to review it. When satisfied, click ‘Save’.

Finally, I found my ideal meta description, one that includes:

• Benefits: The description mentions the shoes’ comfort, and sophistication, and that they are made of high-quality materials.
• Pain point: Customers seeking to merge comfort and style may be drawn by the call to action, suggesting that they should elevate their style.
• Concise: It gets to the point without sacrificing information.

If I were to have a sale, I would certainly include that in the description as well.

Bulk generating product meta descriptions using AI

For those of you with extensive product catalogs, Describely’s bulk generation feature is a lifesaver. Bulk generation can help you create several meta descriptions at once, instead of laboring over them one by one. 

If you’re looking to save some time, here’s how it works:

Write your product titles and descriptions beforehand

Before you begin, ensure that all your products have titles and descriptions. These are essential for the AI to generate relevant meta descriptions.

Head to your catalog and click the ‘Bulk Actions’ button. Select the products you wish to work on. You can select all products on the page or even the entire catalog.

Select the AI Rules

Next we’re going to use AI Rules to ensure that the meta descriptions are generated consistently across all of the products.

Think of AI Rules as your key to not having to spend countless hours adjusting and fine-tuning AI content.

If you’ve been using generic AI platforms like ChatGPT or similar, you might find yourself spending quite a bit of time trying to get the exact output you desire.

Sometimes, it feels like trying to fit a round peg into a square slot. This is where Describely steps in. Its AI rules are designed to streamline this very challenge.

With Describely, you can choose the AI Rules tailored to your content. Consider these as bespoke directions to steer Describely’s AI, making sure your descriptions align seamlessly with your brand. Plus, Describely already includes rules that activate by default.

After selecting ‘Bulk Generate’, choose the AI ruleset that fits best with your products and brand voice. Remember, these rules guide the AI to create content that aligns with your brand.

Zero In On Meta Descriptions

From the options, select ‘Product Meta Description’ and then click ‘Start Bulk Generate’.

Once Describely finishes its magic, each product will shift to a ‘Needs Review’ stage. Make sure to go through each to ensure they resonate with your product and brand.

After reviewing, click on ‘Bulk Publish’. Your new, captivating eCommerce meta descriptions are now live and ready rank  to attract potential customers!

Closing thoughts on leveraging AI for eCommerce meta descriptions

The days of individually tailoring each meta description for your products are becoming a thing of the past. With advances in AI, specifically through platforms like Describely.ai, you can not only save precious hours but also craft meta descriptions with unparalleled consistency, accuracy, and relevance.

A few clicks are all that stand between you and engaging, brand-consistent meta descriptions that captivate potential buyers, freeing up your time to focus on other parts of your job.