Describely Search Optimization: Maximize Product Content for AI Search Visibility

Navigating the New Era of AI Search

The way customers discover products is undergoing a major shift. For years, success meant mastering Google Search, but the rise of conversational AI is rewriting the rules of visibility. And this is even more true since ChatGPT’s recent announcement of Instant Checkout. AI-driven search in this new era demands more than traditional SEO; it forces us to fundamentally rethink how we create, structure, and optimize product content for AI search.

Businesses that adapt will thrive, while those who don’t will put themselves at risk of becoming invisible.

The Shifting Landscape of Search Engines and User Behavior

AI search engines like ChatGPT and Perplexity don’t just provide links; they synthesize information and deliver direct answers. This changes user behavior, as shoppers increasingly turn to AI for product comparisons and recommendations to assist in their shopping journey.

With over half of US consumers intending to use generative AI for online shopping, the time to adapt your content workflow to include optimization for AI search is now if you want to stay one step ahead of your competition.

Traditional SEO is Evolving for Product Content

Strong Google rankings are still important (see the Describely guide to avoiding SEO pitfalls here), but they don’t guarantee visibility in AI-generated answers. AI models prioritize content that is clear, comprehensive, and semantically rich. Traditional SEO that focuses on keywords alone is not enough for these systems. Instead, LLMs value context and authority more than anything else. So while older SEO tools may have helped in the past, you now need to go beyond SEO optimization alone to make your products stand out in today’s AI landscape.

Introducing Describely’s AI Search Optimization for Product Content

To bridge this gap, Describely has launched Search Optimization. This powerful set of features helps generative AI serve your product content effectively. It ensures AI not only finds your products but also prefers them by optimizing your content holistically—not just for SEO.

So what is Describely’s Search Optimization feature and how does it improve AI search visibility?

Here’s how Search Optimization works:
Each product you generate content for will be given a GEO Score, graded from A–F. This score gives you a snapshot of how likely your content is to be surfaced or cited by AI search engines.

Your score is made up of 3 elements:

Trust signals: Your content builds credibility with shoppers.
Content clarity: Your data is easy for a buyer to read and understand.
Content structure: Your content includes detailed product information.

These are the 3 criteria that AI search engines care about in your product content. Describely will assess your content on each one to give you an overall combined score.

Score looking a little low? No problem. Describely makes it easy to build it up. You’ll get instant, in-context, step-by-step recommendations to keep improving your score as your content is fully-optimized. And, you get the added satisfaction of watching that score rise.

Why AI Search Engines Care About Trust Signals, Content Clarity, and Content Structure

So why does Describely grade your content based on these 3 elements? Let’s dig into it. AI search engines have evolved far beyond simple keyword matching to assess the real substance of content. To ensure that your product listings are surfaced in AI-generated results, it’s essential to understand the criteria they use to evaluate content.

Trust signals, content clarity, and content structure are the foundational pillars that AI models rely on when determining what content to include in their answers. So during the content optimization process it’s important to consider each element.

Trust Signals: Building Credibility with AI and Shoppers
Trust signals are indicators of credibility and reliability that AI models look for in content. These signals may include authoritative sources, user reviews, certifications, and brand consistency. AI search engines prioritize content backed by strong trust signals because they aim to give users safe, reliable, and factual information.

In the world of AI search, the presence of robust trust signals can significantly enhance your influence not just with the AI, but also with consumers who value authenticity and assurance in their purchasing decisions. Describely grades your content on trust signals to ensure your products build and maintain credibility.

Content Clarity: Ensuring Easy Understanding
Content clarity is essential for making your product information accessible and digestible for both AI and human users. AI models prefer content that is straightforward, avoiding jargon or complex syntaxes that could lead to misunderstandings or misinterpretations. A clear message allows AI to extract and convey your product features accurately to potential customers, making it more likely that your content will be selected over others.

Describely helps here by analyzing your product descriptions and offering actionable advice to increase the clarity and effectiveness of your communication.

Content Structure: Prioritizing Detailed and Organized Information
A well-organized content structure is vital as it allows AI models to efficiently parse and process the information they need. When you write detailed and logically structured descriptions, you enable AI to identify and prioritize key product attributes, increasing the chances that your products appear in relevant search results.

Proper structure includes hierarchical organization, the use of bullet points, headings, and a logical flow that mirrors the shopping journey. By focusing on content structure, Describely empowers you to present your product features in a way that resonates with AI models, ensuring that your content is attractive (to humans and AI alike!).

By aligning your product content with these three critical elements, Describely’s Search Optimization empowers you to achieve optimal AI search visibility. Our GEO Score system and personalized recommendations guide you through building content that not only meets AI criteria but excels in delivering an exceptional user experience. With Describely on your side, you can refine your content to rank higher and convert better in this new era of digital discovery.

Ready to give it a try? Log in to Describely and test out your first Search Optimized product descriptions: