Leading eCommerce Furniture Distributor Saved 75% Time Spent on Content Creation with Describely

Disclaimer: The owner of this furniture distribution company has requested anonymity and is referred to as “M” throughout the case study. 

When M first took the furniture distribution company he worked with online, he aimed to bring high-quality collections of living room,and bedroom furniture to top eCommerce platforms. However, as the business grew—and major retailers like Wayfair and Amazon demanded unique, platform-specific product descriptions—the workload became extremely time consuming. Managing 1,500+ SKUs across 50+ collections turned into a repetitive, time-consuming grind for the lean operation

“I’m a bit of a ‘relevant dinosaur,’” M jokes. “I’ve been around many, many years, but I’m not scared of tech. I try to embrace new technology and advances whenever possible.”

Despite his openness to innovation, manually creating product descriptions remained daunting. M would list out details—materials, colors, assembly, hardware—then craft marketing copy from scratch for each retailer.

“It would take days and days to come up with ad copy, plus the time it takes to upload to each partner site,” he says.

Searching for a Smarter Solution

Eager to scale his business but wary of taking on more manual work, M explored emerging solutions in content creation. While some tools offered templates or generalized solutions, they lacked insight into his brand identity and the nuances of B2B furniture sales–until he discovered Describely. 

“It was a great presentation,” M recalls his first impression of his Describely demo. “Pricing was attractive. It was worth a shot.”

He was impressed by how quickly Describely transformed product data—materials, features, dimensions—into cohesive, on-brand copy. Working closely with the Describely team, M developed custom prompts that addressed his specialized product specs and each marketplace’s requirements.

A 75% Reduction in Content Creation Time

Introducing AI into a solo operation didn’t happen overnight. M and the Describely team refined prompts to eliminate redundancies, preserve key selling points, and present consistent brand messaging while ensuring that each marketplace’s specific parameters were met.

“The content has changed 180 degrees for the better,” he notes.

Once Describely was rolled out, M’s workload dropped significantly. “It cuts content creation down by 75%,” he says.

With less time spent on descriptions, M can focus on strengthening retail buyer and dealer partnerships and exploring new growth opportunities.

A Story of Growth, Not Just Efficiency

Beyond saving time, M has seen a clear impact on sales. “With the same number of site visits, my unit sales have doubled,” he notes. While other factors contribute, he credits richer product descriptions with capturing more buyers’ attention. “The customer has to like what they see and read,” he adds. “Conversion rates are way up”

Free from the endless cycle of content creation, M has reclaimed time to refine existing product lines and brace for seasonal surges. He no longer dreads the holiday rush because he can now update listings at lightning speed, confident that the content is accurate and platform-ready.

M envisions a continuing partnership with Describely as he expands his product range further. His advice for other B2B distributors is to prioritize data quality. “Product knowledge is everything,” M says. “Make sure your data is clean and makes sense to customers. That’s the fuel Describely needs to deliver a top-notch copy.”

From Chaos to Clarity

M’s journey shows what’s possible when a focused entrepreneur pairs a strong product line with the right technology. Even as a sole operator, he turned a tedious, repetitive task into an efficient workflow—without compromising the details that set his brand apart.

“It’s nice to not have to write everything myself,” he says. “Being able to utilize technology for efficiency, and I can then spend my time doing other things.”

In a rapidly evolving eCommerce landscape, M’s success proves that even small teams can keep pace with shifting marketplace demands. By embracing AI-driven tools, he delivers consistent, high-quality content that resonates with retailers and customers alike.

Ready to see the same results for your eCommerce business?

Join thousands of successful eCommerce stores in scaling their content creation while saving time and effort. Book a demo today to find your customized solution that transforms your product listings, and boosts your online presence.