Home Decor Agency Turns Blank BigCommerce Catalogs into Page-One Performers with Describely

A Content Bottleneck in Scaling eCommerce Sites

David, CEO of Rave Decor Group, understands the challenges eCommerce businesses face when launching large-scale websites. His digital marketing firm specializes in UX/UI, email marketing, and SEO for eCommerce clients, regularly launching BigCommerce websites that have between 2,000 and 20,000 products, and each product needs copy that speaks both to design-minded shoppers and to Google.

Before discovering Describely, Rave Decor relied on offshore content writers. The process was inconsistent and costly. Writing teams overseas struggled with product knowledge, style consistency, and maintaining SEO standards. The tone shifted with each freelancer; duplicate phrases crept into titles, CTAs vanished, and the backlog kept growing. This resulted in an extensive internal review process involving extensive editing and rewriting, costing valuable hours and slowing down project timelines.

With high-volume product websites like Lemon Flooring (~10,000 products) and Blades ASAP (~6,000 products), the need for a scalable, reliable content solution was critical. Duplicate content was hurting their clients’ Google rankings, and manually reviewing thousands of SKUs became unsustainable.

Discovering a Partner, Not Just a Product

David’s search for a more efficient and scalable solution led him to Describely, and he was immediately impressed by the product’s tailored features for mid-sized businesses.

“We had such unique products, and Describely took us 80%-90% there right off the bat,” David notes, “It was great value for what we got.”

The onboarding was quick and simple. Within an afternoon, the offshore pipeline was obsolete. 

“We found a partner that we could rely on consistently for content.” Now, Rave Decor’s team logs in to Describely every day for all their content needs.

Efficiency Leap Drives First-Page Search Results

Transitioning to Describely dramatically streamlined Rave Decor’s workflow. Previously, each SKU took 3-4 minutes to review and edit, not accounting for frequent rewrites. Now with Describely, a bulk upload produces descriptions, titles, features, and meta snippets in seconds. The final polish—usually a quick check for voice and a custom call-to-action—takes between thirty seconds and one minute per SKU, an 80% time saving over the old workflow. 

For David, Describely’s content ruleset feature was particularly valuable. Rave Decor customized content guidelines for different product categories, allowing precision control over brand voice, excluded terms, and keyword focus. This level of customization significantly reduced the need for extensive revisions, which was a big timesink in their previous workflow.

The shift to Describely also delivered immediate SEO results. David notes confidently, “If set up properly, with Describely, you can expect to rank in the top 15-20 positions consistently.” Both Lemon Flooring and Blades ASAP achieved significant first-page ranking successes shortly after launch, demonstrating the clear impact of Describely-generated content.

80% Less Content Lift, Infinite Growth Ahead

Rave Decor plans to deepen its reliance on Describely in the future. David sees opportunities for expanding content strategies, including long-form landing pages and advanced keyword research integration. He values Describely’s responsive support and ongoing feature enhancements, viewing the platform as an integral partner in Rave Decor’s ongoing digital strategy.

He advises other agencies to “not try to do everything yourself. Leverage tools like Describely to free up resources, knowing your content is reliably covered.”

For Rave Decor, a one-time configuration turned Describely into a daily engine that cuts the content workload by 80%, preserves brand voice across every color swatch and wood grain, and gives new sites a shot at page-one visibility from launch. Describely has become a pivotal strategic advantage, enabling them to deliver exceptional, SEO-rich product content at scale, consistently driving their clients to top-ranking positions.

With Describely, home decor agencies and retailers can significantly slash copy time and roll out unique SEO content at scale, securing page‑one visibility faster than ever. Get started with Describely today to see how quickly your products can claim the top of the search results, just like our friends at Rave Decor.