Local Dive Shop Expanded Sales Channels While Saving Weeks of Work with Done-For-You AI Content Service

From Local Dive Shop to Multi-Channel eCommerce

Santa Barbara Aquatics started as a small dive shop in Goleta, California, delivering world-class dive training to local enthusiasts. When the pandemic accelerated the shift to online shopping, owners Andrew and Jed saw an opportunity to scale their business by listing products on Amazon, Shopify, and eBay. Before long, they found themselves juggling a catalog of thousands of products, each demanding compelling descriptions and SEO-friendly copy.

“We used ChatGPT to get started,” recalls Maddie, who manages their online operations, “but it only got us so far. It was not keeping the descriptions consistent between each product.” 

As the team poured energy into logistics, customer service, and in-store experiences, creating polished product content became an overwhelming task they simply couldn’t handle on their own.

Limited Resources, Thousands of SKUs, Minimal Product Data

With well over a thousand items to maintain—and more rolling in—Santa Barbara Aquatics was stuck pulling whatever text they could from manufacturers’ scant materials. This not only left their product pages looking disjointed, but also robbed them of a chance to differentiate from competitors offering the exact same bare-bones descriptions.

With most of the website content tasks managed by Andrew and Maddie, they faced a dilemma: either spend weeks (if not months) crafting detailed product listings or accept that their products would have only generic copy that lacks both product details and SEO. Both options had downsides.

“We were just pulling the information we get from our manufacturers,” Maddie explains their previous process, “it was mostly just to get something on the website. It was never optimized.”

Time was precious, and yet their brand image and sales growth hinged on effective product pages. Andrew was on the lookout for a time and cost effective solution that could help them stand out from competition.

Describely Concierge: Done-For-You eCommerce Content Service with Zero Hassle

The breakthrough came when Santa Barbara Aquatics discovered Describely Concierge—a newly launched, done-for-you content service combining AI-driven efficiency with real human oversight. Unlike most AI copy platforms geared toward blogging and social media, Describely zeros in on one thing: eCommerce product content, from SEO-optimized titles to conversion-friendly bullet points.

“AI requires editing and oversight. The actual process when we had a huge catalog was daunting. The Concierge service combined with a dedicated team member on our side for review is what pushed us over.”

Owner Andrew remembers that moment of relief when they realized Describely Concierge could be the solution they’ve been looking for to take over the hard work, and they were quick to hop on board.

Blending AI Efficiency With Human Touch

Once Santa Barbara Aquatics signed on, Describely quickly proved that high-volume content creation doesn’t have to be impersonal. The Concierge team worked closely with Maddie to tailor the style, tone, and level of detail needed for each category of dive gear.

“It was super helpful,” Maddie emphasizes, describing how the Describely team began with data enrichment, extracting the must-have specs and features from her inventory feed. Then, they used AI to generate draft descriptions for thousands of products before having Describely team members refine and perfect the copy. 

“It was really nice to have Kyle to kind of guide us through everything,” Maddie added after working closely with Kyle on the Describely team, “it made it a lot easier having him constantly checking in and asking for feedback and questions.”

This new process meant that even niche or technical products were described accurately and engagingly, without requiring endless hours manually filling in product details and writing product pages from scratch.

Weeks of Work Saved

Santa Barbara Aquatics rolled out their new, Describely-powered listings and quickly noticed an uptick in clicks and site traffic. While it’s still early to measure the full impact on conversions, Maddie can already see the difference in how customers engage with their online store. No longer are they relying on bland manufacturer info or awkward AI-generated sentences.

“It’s so nice not having to spend weeks of my life writing content for 1000+ products,” Maddie says, “It was just an easier way to get content for a big bulk of products, instead of having to dig through each category or each manufacturer manually.”

Beyond immediate traffic gains, the team is confident that well-optimized meta descriptions and targeted keywords will pay off in long-term SEO benefits.

A Reliable Partner for Ongoing Growth

Looking ahead, Santa Barbara Aquatics plans to keep tapping into the Describely Concierge service whenever they add new products or refresh old listings. The blend of AI efficiency and human creativity ensures their content is accurate, compelling, and brand-aligned—without draining their in-house resources.

“If you’re looking to do a big project and you want to update your copy, I think it’s a great way to pull a bunch of information without having to write it all yourself,” Maddie concluded. “It was super helpful for us.” 

For Santa Barbara Aquatics, that meant not only saving precious time but also creating product listings that are informative, consistent, and ready to dive into the competitive waters of online retail.

Ready to see the same results for your eCommerce business?

If, like Santa Barbara Aquatics, you’ve also got a large backlog of products but are strapped due to limited resources, Describely’s got the solution you need. Book a demo today to find your tailored solution that transforms your product listings, saves you time, and boosts your online presence—just like it did for Santa Barbara Aquatics.