Content Rules

Content Rules That Keep Your Brand Consistent

Define tone, structure, and style once—then let AI generate product descriptions that always match your brand guidelines.

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Custom Content Rulesets

Trusted by leading eCommerce brands

Target trusts Describely AI for ecommerce content generation Ugg trusts Describely AI for ecommerce product content generation Cotton on trusts Describely AI for ecommerce product content generation Borsheims trusts Describely AI for ecommerce content generation Kitchen Warehouse trusts Describely AI for ecommerce product content generation Hom Furniture trusts Describely AI for ecommerce product content generation

Why Custom Content Rules Matter

Generic AI outputs miss the mark, forcing endless edits. With Describely’s Content Rules, you can:

Better Outputs from the Start

No more generic AI content. Generate accurate, on-brand copy that reduces rewrites and edits.

Full Control with Pre-Set & Custom Rules

Use pre-configured rules optimized for each sales channel—or create your own tailored guidelines.

Multi-Catalog Flexibility

Manage unique content rulesets for multiple brands or catalogs without compromising consistency.

Consistency at Scale

Guarantee every product description matches your voice, no matter how large your inventory.

Fine-tune your product content with precision and ease

In just minutes, learn how to create your first ruleset and start generating on-brand content automatically.

How Describely's Content Rule Works

Step 1 — Define Your Rules

Set tone, length, structure, and language to match your brand voice.

Step 2 — Apply to Your Catalog

Choose a ruleset for your product catalog or switch between multiple rulesets as needed.

Step 3 — Generate Consistent Content

Every description follows your rules automatically—review, approve, and publish.

Take Control of Your Product Content

With Content Rules, AI finally speaks your brand’s language.

Frequently Asked Questions About Describely’s Content Rules

What are Content Rules?

Content Rules are customizable guidelines that control tone, length, and structure so every product description matches your brand.

How do I set up Content Rules for my content?

Setting up Content Rules is simple. Access the Content Rules settings under the Account page in your Describely dashboard. You can choose to use one of our default rulesets or create your own.

Can I adjust the Content Rules after the content is generated?

Absolutely. You can modify your Content Rules at any time to refine future content outputs to better align with evolving brand guidelines.

Will using Content Rules make all my product descriptions sound the same?

No. Content Rules are designed to ensure consistency in tone and structure. But when it comes to content, the AI will create unique copy for each generation, reflecting its specific features and benefits.

How does Describely ensure the AI-generated content adheres to my rules?

Describely’s AI is programmed to strictly follow the Content Rules you set, with built-in checks and balances to ensure adherence to your guidelines, delivering precise and consistent content every time.

Is there a limit to the number of Content Rules I can set?

No. Create as many rulesets as you need across different brands or catalogs.