Create eCommerce Product Descriptions at Scale in Seconds

The Problem

Prior to implementing Describely into their workflow, the process from receiving new products to creating product pages was slow and laborious.

In addition to the time spent researching for keywords, Target AU’s content would spend one to two minutes writing each product description manually. The daunting task of manually creating content for 1,000 new products weekly translates to hours spent each day on researching and writing.

The Solution

In searching for a tool that would mitigate their challenge, Target Australia found Describely, an eCommerce product content solution that can easily generate hundreds of SEO-optimized descriptions in a few clicks using AI.

They were thrilled to find a simple tool that required minimal change to their current workflow but provided massive gains in productivity, content quality and speed.

The Impact

Describely took Target Australia from spending hours each day manually writing product descriptions to now spending mere seconds with the help of AI.

In fact, what would normally take 2 minutes on average, can now be done in 2 seconds. This strategic shift resulted in their content team saving hours of time per week, as Describely was able to achieve an impressive 98% accuracy rate in the descriptions generated.